Terms of Service

Avelx AI ("Avelx", "we", "us") provides software that scans business websites, generates advertising recommendations and creative, and helps you create, launch, and optimise campaigns on Facebook and Instagram. By creating an account or subscribing, you agree to these terms.

You must provide accurate information and keep your sign-in email secure. You are responsible for activity on your account. You must be at least 18 and using Avelx for business purposes.

Avelx is sold as a monthly subscription (Starter, Growth, or Scale), billed in advance through Stripe. Your plan renews automatically each month until cancelled. Plan prices are shown at checkout; we will give at least 30 days' notice before any price change takes effect on your plan.

Ad spend is separate. Your advertising budget is paid by you directly to Meta and is not included in your Avelx subscription. Avelx never takes a percentage of your ad spend.

Cancellation is covered by our Cancellation Policy.

You may only connect ad accounts and pages you own or are authorised to manage. When you connect Meta, you authorise Avelx to create and manage campaigns, ad sets, ads, and creatives on your behalf, and to read performance data. Campaigns created by Avelx follow the budget and settings you confirm during setup. You can disconnect at any time from your Meta Business settings.

Avelx uses AI to generate ad copy, audience suggestions, images, and recommendations. AI output can contain errors. You are responsible for reviewing ads and confirming that claims about your business are accurate and lawful before launch. Where a step requires your confirmation, nothing publishes without it.

You must not use Avelx to:

• advertise anything illegal, deceptive, or prohibited by Meta's advertising policies;
• scan websites you have no legitimate business reason to scan;
• infringe anyone's intellectual property or privacy rights;
• probe, disrupt, or overload the service, or resell it without our written agreement.

We may suspend accounts that break these rules, with notice where practical.

Advertising results depend on your market, offer, budget, and Meta's systems. Avelx does not guarantee ad approval, lead volume, cost per lead, revenue, or return on ad spend. More creative variety and testing can improve performance, but no outcome is promised.

We own the Avelx software and branding. You own your business content and, to the extent we can grant it, the ad creative generated for you — you may use it freely, including outside Avelx. You grant us a licence to process your content solely to provide the service.

Avelx depends on Meta, Stripe, Supabase, OpenAI, and Netlify. We are not responsible for outages, policy changes, or account actions taken by those platforms (for example, Meta rejecting an ad or restricting an ad account), though we will help you work through them where we reasonably can.

Nothing in these terms limits liability that cannot be limited by law. Otherwise, our total liability to you in any 12-month period is limited to the subscription fees you paid us in that period, and we are not liable for indirect losses such as lost profits or lost data caused by events outside our reasonable control.

You can cancel at any time (see the Cancellation Policy). We may terminate with 30 days' notice, or immediately for a serious breach of these terms. On termination we handle your data as described in the Privacy Policy.

These terms are governed by the law of Scotland, and the Scottish courts have jurisdiction — though if you are a consumer elsewhere in the UK you keep any mandatory protections of your home nation. If we make material changes to these terms, we will give you notice by email or in-app before they take effect.